Marketing plan for the commercialization of leather products in the company in the city of Barrancabermeja, Santander

Abstract

Leather goods is an ancient tradition that is born from the need of man to carry elements with himself, in fact it is considered that in ancient times it was used in activities such as hunting and agriculture, even hieroglyphs in Egypt exhibit men who have a kind of bags tied at the waist; later in the fourteenth century these bags were used to carry money by men and demonstrate social status in women, who carried perfume, lipstick and fan, then, with the changes of the nineteenth century and the appearance of train transport, its capacity and structure changed, since then it has evolved into an object of daily use and an indispensable accessory, however, the studies done in this regard have focused mainly on market analysis from simple perspectives and not from the concept applied to market trends. market, establishing a marketing plan for the commercialization of products will lead the company to have new strategies to achieve higher sales; either by offering better prices, promotions and discounts to its customers, expanding the market place, investing in the best advertising media, increasing the number of vendors, selecting the best channels for distribution or marketing, providing differentiation in its products being of greater quality and with innovative designs; among other factors that will help increase the number of potential customers to guarantee the demand for their products, increase their profits, position themselves in the market and be a recognized brand in the city of Barrancabermeja and in Magdalena Medio.